Our Story
A marketplace closed. So we built another one.
Pressing Forward is a marketplace for themes, plugins and AI tools, run by people who have been on every side of this business: building the products, selling them, and supporting the people who buy them.
The Short Version
Elegant Marketplace spent years giving independent developers somewhere to sell. When InMotion Hosting closed it down, that somewhere disappeared. Pressing Forward is the same idea, rebuilt, and this time it is not going anywhere.
Built by someone who has done this before.
Andrew Palmer founded Elegant Marketplace and ran it for years as a home for independent WordPress developers, the people writing the themes, plugins and tools that agencies actually ship with. It was acquired by InMotion Hosting, and it has now been closed down.
Closing a marketplace does not just remove a storefront. It removes the relationships, the customer lists and the income that vendors spent years building. Pressing Forward exists because that should not have to happen again.
Andrew has spent decades building businesses, launching platforms and championing the open source community, from founding Elegant Marketplace to the development behind tools like Bertha AI, Layouts Cloud and Gutenberg AI, and leading Hosting and Customer Success at Atarim.
He has seen the ecosystem from every angle: as a vendor, as a marketplace owner, as a host and as a customer. Pressing Forward is what he thinks a marketplace should have been all along.
- 01
Vendors keep the relationship
You built it, you support it, you own it. We are the storefront and the reach, not a middleman who inherits your customers.
- 02
Every product is verified
We test what we list. Nothing goes on sale until we are satisfied it is suitable for use and does what the vendor claims it does.
- 03
Borders are our problem, not yours
Cross-border selling, currency conversion and payment gateways are handled here, so an independent developer can sell worldwide without the overhead.
Got something worth selling?
We are actively looking for themes, plugins and AI tools from independent vendors and developers.