For Vendors

Sell your work to developers who actually build things.

Pressingforward lists themes, plugins and AI tools from independent vendors. Every product is checked and verified before it goes on sale. Submit yours below.

Why Sell Here

Keep your customers. Cross the borders.

Pressing Forward exists so independent developers can reach a wide audience without handing over the relationship. You build it, you support it, you own it. We handle the storefront, the payments and the reach.

  1. 01

    Submit your product

    Fill in the form below with your product details. It mirrors exactly what we need to build your listing, and nothing extra. We will arrange the product files with you directly once your submission is accepted.

  2. 02

    We check and verify it

    We do not just take your word for it. We do everything we reasonably can to vet and check products for suitability: malware scanning, checks against your description, and a quality review. Verification can take up to ten working days before a product is published.

  3. 03

    You start selling

    Your product goes live with your name on it. You receive 70% of the sale price excluding VAT, less payment gateway and currency conversion charges. We keep 30% as commission. Payouts run on the 10th of each month once your balance reaches £50.

Product Submission

Tell us about your product

Every field here maps onto the product record we create in the marketplace. We will arrange the product files with you directly once your submission is accepted, and you do not need to send them now. Note that links within your products may include, or be replaced with, affiliate links for the Marketplace. Before submitting you will need to accept our Terms and Conditions of Use. Part C covers vendors, and section 9 covers fees and payouts.

Vendor Product Submission

About you

Who we are listing the product for, and where to reach you.

Product details

These map directly onto the product record we create in the marketplace.

Pricing and licensing

All prices in GBP, excluding tax.

Links

Any outgoing link to your demo, your own store or your tutorial videos must be supplied as an affiliate link paying Pressing Forward the equivalent 30% vendor percentage. Submissions without one will be returned.

Security and vulnerability disclosure

Every product that ships code must be enrolled in Patchstack's free managed VDP before we will list it. Enrolment is per product, not per vendor: Patchstack generates a separate disclosure page for each plugin or theme, which is what gives researchers a private route to report a flaw in that specific product. Your Patchstack account is free and covers unlimited products, and enrolling one takes about fifteen minutes at vdp.patchstack.com/register.

How you sell it

If you already sell through Freemius, keep your checkout exactly where it is. We take no cut of those sales. We earn from the affiliate link you set up in your own Freemius dashboard, on your terms. If you would rather we handled the selling, we run the checkout and we charge, collect and remit VAT and sales tax in the countries we sell into, so you do not register for those. The sale and the licence stay yours, you receive 70%, and you declare your own earnings where you are based.

How we pay you

PayPal is our default and it is how we pay almost every vendor. It clears fastest and costs you least. Give us a PayPal address unless you genuinely cannot receive PayPal in your country. Where we have to send a bank transfer instead, we reserve the right to pass the transfer fee on to you.

Terms and conditions

You must accept the Marketplace Terms and Conditions of Use before we can list your product. Part C covers vendors.