Legal

Privacy Policy.

What we collect, why we collect it, who sees it, and how to make us stop. Written to be read, not to be skipped.

Last updated 6 October 2026

1. Who we are

Pressingforward LTD (“Pressingforward”, “we”, “us”) runs the marketplace at pressingforward.co.uk. We are the data controller for the personal information described here.

2. What we collect

When you buy something

Your name, email address, billing address, what you bought, when, and how much you paid. We never see or store your card number. Card details go directly to our payment provider and we only receive a confirmation, the last four digits, and a reference.

When you have an account

Your username, email address, password (stored hashed, so we cannot read it), order history, download history and any addresses you save.

When you contact support

Your name, email address, which product you are asking about, and whatever you write in the ticket. Please do not put passwords or card numbers in a ticket.

When you apply to sell with us

Your vendor or company name, email address, website, your product details, and your payout details: a PayPal address, or where PayPal is unavailable in your country, your bank account name, IBAN, SWIFT/BIC and bank address. See section 7.

When you join the waiting list

Your name, email address, whether you were a customer or vendor of the old Elegant Marketplace, which products you had, how you heard about us, and which emails you agreed to receive.

Automatically, as you browse

Your IP address, browser and device type, the pages you visit and where you came from. We use Google Analytics and Google Search Console for this. You can refuse analytics cookies and the site will still work.

3. Why we use it

What forOur lawful basis
Taking payment and delivering what you boughtPerformance of a contract
Giving you access to your downloads and licencesPerformance of a contract
Answering your support ticketsPerformance of a contract
Paying vendors their commissionPerformance of a contract
Sending marketing email you asked forConsent
Sending service messages about things you ownLegitimate interests, you need to know
Preventing fraud and abuseLegitimate interests
Keeping records for tax and accountingLegal obligation
Understanding how the site is usedConsent, through analytics cookies

4. Email we send you

There are two kinds of email, and they work differently. One you can switch off entirely. The other you cannot, for as long as you own something you bought from us.

Marketing email, your choice

If you opt in, we will email you about new products, releases from the vendors we work with, offers, the podcast, and other things we think will interest you. We only send this if you ticked a box asking for it.

You can unsubscribe at any time. Every marketing email has an unsubscribe link at the bottom, and it takes effect immediately. You do not have to give a reason, and unsubscribing never affects your purchases, your downloads or the support you get.

Your consents are recorded separately, so you can take one and leave another. Right now that means launch notifications, the newsletter, and podcast news.

Service email, which we will still send

Some email is not marketing. It is us telling you something you need to know about a product you own or an account you hold, and we will keep sending it even if you have unsubscribed from marketing. That includes:

We keep these genuinely necessary and we do not use them to advertise. If you want no email from us at all, you need to close your account. See section 10. Be aware that if you do, we can no longer warn you about a problem with something you have already bought and installed.

5. Who we share it with

We do not sell your data. We share it only where it is needed to run the marketplace.

Vendors

When you raise a support ticket about a product, that ticket goes to the vendor who makes it, so they can actually help you. They see your name, your email address and what you wrote. They do not see your payment details, your other orders, or tickets about anyone else’s products. Vendors are contractually required to use your details only to support you, and never to market to you.

Payment providers

Card payments are handled by our payment provider, who is a separate data controller for the payment itself. We pass them the amount, the currency and your email address. They handle your card details; we never receive them.

Suppliers

Our customer database and mailing lists run on our own server, not a third-party marketing platform, so your email address is not passed to a separate company to be marketed to.

When the law requires it

We will disclose information if we are legally obliged to, or to establish or defend a legal claim, or to prevent fraud.

6. Sending data outside the UK

Some of our suppliers are outside the UK. Where personal data is transferred, we rely on UK adequacy regulations or on standard contractual clauses with the UK addendum. Vendors can be anywhere in the world; where a support ticket goes to a vendor outside the UK, the same safeguards apply through our vendor agreement.

7. If you sell with us

Vendors give us payout details so we can pay commission. PayPal is our default. If PayPal is unavailable in your country we ask for bank transfer details instead: account name, IBAN, SWIFT/BIC, bank name and bank address.

Those details are held to pay you and for our accounting records, and for nothing else. They are deliberately excluded from our internal notification emails and are only visible to staff who administer payouts. We keep them for as long as you sell with us, and then for six years for tax purposes.

Your vendor or company name, your product information and your public profile are displayed publicly on the marketplace. Your payout details never are.

8. Cookies

You can block or delete cookies in your browser settings at any time.

9. How long we keep it

WhatHow long
Order and payment records6 years, for tax law
Your account and downloadsUntil you close the account
Support tickets3 years after the ticket is closed
Marketing list membershipUntil you unsubscribe, then a suppression record so we do not email you again
Vendor payout detailsWhile you sell with us, then 6 years
AnalyticsAs set in Google Analytics, currently the default retention

10. Your rights

Under UK GDPR you can ask us to:

Email support@pressingforward.co.uk and we will respond within one month. There is no charge.

Note that we cannot delete order records we are legally required to keep for tax, and that deleting your account removes your access to downloads you have bought.

If you are unhappy with how we have handled your data you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would rather you came to us first.

11. Keeping it safe

The site runs over HTTPS, passwords are hashed, and access to customer data is limited to people who need it. No system is perfectly secure, but if there is a breach that puts you at risk we will tell you and the ICO within 72 hours of becoming aware of it.

12. Children

This marketplace is for professional developers and is not intended for anyone under 16. We do not knowingly collect data from children. If you believe we have, tell us and we will delete it.

13. Changes to this policy

We update this policy as the marketplace changes. The date at the top always shows the current version. If a change materially affects your rights we will email you about it, which, as explained in section 4, is one of the service messages we send whether or not you take marketing.

14. Contact us

Questions about this policy, or about your data:
support@pressingforward.co.uk
Pressingforward LTD, 196 Fernbank Road, Ascot, Berkshire, SL5 8LA, United Kingdom

See also our Terms and Conditions of Use and our 14-day refund guarantee.